Here it is - the first blog from Chrysalis Performance. Clearly we cannot pretend to be leaders in social networking, we're not even fast followers, but we believe that the use of social networking has finally got to the stage where it is providing tangible benefits for those that spend time exploiting it.

So what are the benefits?

• It forces you to think clearly about your marketing. What are the messages which it is clear to convey
• It gives your business a personality
• It provides clients, contacts, all those people who you deal with another view of what you are doing and therefore what you could do for them
• It increases the 'stickiness' of your site
• It increases traffic

All of these are important to us and these are the benefits we want. And as Robbie Hazlehurst, one of our team has just reminded me - its a test of our commitment to keep it up!